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Pozycja internetu oraz mediów cyfrowych jako motorów wzrostu rynku reklamowego jest niezagrożona. W tym i przyszłym roku wydatki na tego rodzaju promocję mają wzrosnąć o kilkanaście procent. Tracić natomiast nadal będą media drukowane, w tym dzienniki i czasopisma. Cały rynek reklamy zarówno w Polsce, jak i na świecie powinien się w tym roku zwiększyć o 4,5 proc.

Firmy mogą wykorzystywać zbierane dane już nie tylko do lepszego poznawania własnych klientów i skuteczniejszego marketingu, lecz także do personalizowania oferty, a nawet wykrywania oszustw. Ich ilość podwaja się każdego roku. Wzrost generuje w dużej mierze internet rzeczy – do 2020 r. do internetu ma być podłączonych 26 mld urządzeń.

Wart ponad 14 mld dolarów światowy rynek business intelligence szybko się rozwija, bo analiza ogromnych zbiorów danych i połączeń między nimi staje się coraz ważniejsza dla firm. Pozwala im nie tylko lepiej zarządzać ryzykiem, lecz także wykrywać oszustwa i zarządzać skomplikowanymi procesami. Firmy technologiczne pracują nad coraz to nowymi rozwiązaniami, które umożliwią bardziej dokładną analizę, i zapowiadają rewolucję na rynku.

IBM udostępnia firmom nowy, zaawansowany system analizy i zarządzania sprzedażą Watson Analytics. Od listopada każdy zainteresowany będzie mógł przez 30 dni testować go za darmo. Na polski rynek trafia też usługa serwerów w chmurze obliczeniowej SoftLayer.

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AI-powered Toolkit gives municipalities step-by-step guidance, editable templates, and cost-saving strategies to manage capital projects efficiently. NC, UNITED STATES, July 29, 2025 /EINPresswire.com/ -- As federal and state budget cuts squeeze capital project funding across the U.S., local governments are being forced to make hard choices-canceling infrastructure improvements, delaying construction schedules, and losing critical staff support. In response, Antonietta Roy of Construction ...

ePharmacy MarketThe Global ePharmacy Market is projected to grow from $98.5 Billion in 2025 to $460.8 Billion by 2034, at a CAGR of 18.7%.Stay up to date with ePharmacy Market research offered by USD Analytics. Check how key trends and emerging drivers are shaping this industry growth.”— harryHYDERABAD, TELANGANA, INDIA, June 12, 2025 /EINPresswire.com/ -- USD Analytics just released the Global ePharmacy Market Study, a comprehensive analysis of the market that spans more than ...

Micromotor MarketMicromotor Market was valued at USD 43.10 Bn in 2024, and is expected to grow at a CAGR of 7.1% from 2025 to 2032, reaching nearly USD 69.66 Bn by 2032.Tiny in size, mighty in impact; micromotors fuel the engines of tomorrow’s technology.”— Navneet KaurWILMINGTON, DE, UNITED STATES, June 30, 2025 /EINPresswire.com/ -- Stellar Market Research examines the growth rate of the Micromotor Market during the forecasted period 2025-2032 The Micromotor Market is ...

Delegates and suppliers at the KTB US Road Show 15% spike in U.S. visitors, a new airport for the Mara, and Travel + Leisure’s #1 hotel—Kenya makes its case as 2025’s must-visit destinationKenya offers a travel experience that’s deeply personal, sustainable, and unforgettable.”— Kenya Tourism Board CEO June ChepkemeiLOS ANGELES , CA, UNITED STATES, May 31, 2025 /EINPresswire.com/ -- Kenya is having a moment—and making it known. With U.S. arrivals up 15.8% in 2024 and a ...

Digital Education Content MarketThe Global Digital Education Content Market Size is estimated to register 27.3% growth over the forecast period from 2025 to 2034.Stay up to date with Digital Education Content Market research offered by USD Analytics. Check how key trends and emerging drivers are shaping this industry growth.”— harryHYDERABAD, TELANGANA, INDIA, May 30, 2025 /EINPresswire.com/ -- The latest study released on the Global Digital Education Content Market by USD ...

AI In CybersecurityThe Global AI In Cybersecurity Market Size is estimated to register 22.8% growth over the forecast period from 2025 to 2034.Stay up to date with AI In Cybersecurity Market research offered by USD Analytics. Check how key trends and emerging drivers are shaping this industry growth.”— harryHYDERABAD, TELANGANA, INDIA, May 30, 2025 /EINPresswire.com/ -- The latest study released on the Global AI In Cybersecurity Market by USD Analytics Market evaluates market ...

Q-Commerce MarketThe Q-Commerce Market Size is estimated to register High CAGR growth over the forecast period from 2025 to 2034.Stay up to date with Q-Commerce Market research offered by USD Analytics. Check how key trends and emerging drivers are shaping this industry growth.”— harryHYDERABAD, TELANGANA, INDIA, May 30, 2025 /EINPresswire.com/ -- The latest study released on the Global Q-Commerce Market by USD Analytics Market evaluates market size, trend, and forecast to 2034. ...